Task 6 Statistical data

Age?

13 - 17 years	18 - 23 years	24 - 29 years	30+ years
11	8	0	1

The result presented where expected to have a greater audience of young people as its conducted in college.

Gender?

Male	Female
7	13

More females seem to have undertaken the survey over males.

Have you tried a smoothie before?

Yes	No
17	3

Large majority or people are familiar with what a smoothie is so we wont need to break down what it is to a consumer.

What's your preferred fruit?

Strawberry	Banana	Peach	Orange	Apple	Grape	Rasberry	Kiwi	Mango	Pineapple
6	3	2	1	1	1	0	1	2	3

All the fruits they could pick from are on our menu so it would work well knowing that the public enjoy the fruit we plan on offering.

What do you do to keep fit?

Gym	Jog/Active	Play a sport	Other Exercise	None
5	3	4	6	2

Using this data I understand the other things people participate in the benefit their personal health, whether they're actively trying to improve their health or take a lazier approach.

What would be your favourite vegetable juice?

Carrot juice	cucumber juice	Tomato	None
6	1	1	12

This question helped me to understand how familiar people are with vegetable juices and give me a idea of their preferences.

How important is the price for you when looking for a 100% natural smoothie?

Important	quite important	relatively important	Not that important	Not important at all
7	6	4	1	2

This question helped me understand how willing people would be to part with their cash when it comes to purchasing a 100% natural smoothie.

How much would you expect to spend on 500ml of natural smoothie?

£1.50	£2	£2.50	£3	£3.50
3	7	4	5	1

With this data I can see how much people would expect to spend on a 100% natural smoothie and compare it to how much I planned on charging, the result give me faith that the market won't have a problem with my pricing of the product as they are aware of the fact it is made with 100% natural fruit.

What would be your favourite smoothie combination?

Peach & Mango	Pineapple & Coconut	Strawberry & Kiwi	Raspberry, Blackcurrant & Strawberry	Banana & Strawberry	Blueberry, Peach & Plum	Not sure
2	1	3	1	3	1	9

on this question people had a choice to state what their favourite smoothie combination would be so with this we can get an idea of what people would want in their smoothie, so when i finalize my menu it can cater to the preferences of my intended market.

How often do you eat 5 fruits or Veg a day?

Always 5 a day or more	Eat 3 a day but aim to eat 5	Have at least 1 a day	Only have fruits or veg once in a while
4	8	6	2

I asked then this question to understand the different approach people take when it comes to eating their 5 a day, so I can incorporate this into my promotion of the product with the fact that this drink can contribute 2 or more fruits into your diet.