Task 7 Promotional mix & marketing mix

Marketing mix
The marketing mix is made up of 4 P's:
Product - product or service which is met by a demand or a customer need.
Price - The price the customers would pay for the product, the price needs to be accurate to the perceived value or quality of the product.
Place - where will the product be produced or where will the product or service be sold from.
Promotion - the promotion has to be relevant to the product/service, the price so your not practically giving it away and making no money and to relevant to the customer who is making the purchase.

Promotional mix
The promotional mix would be the use all the promotional materials used by a business for the promotion of a selected product or service, this would mainly consist of public relations, advertising, sales promotion and personal selling.
Public relations - Our smoothies are free of additives and preservatives so they only consist of pure fruit which promotes a balanced diet to result in healthy living.
Advertising - We will be advertising via poster and leaflets which will be put up and distributed to reach our target audience.
Sales promotion - we plan on doing a promotion where if 2 people come to buy a smoothie at once then they can get £1 off the cost of the 2 smoothies.
Personal selling - we plan on selling the smoothies personally our selves, and selling them on a stall.

Promotional mix used by Tesco & McDonald's
TescoPublic relations - Tesco could choose to have less added salt or sugar in their branded products to gain a certain level of recognition from the public who favour this decision.
Advertising - Tesco advertise their products through various form of advertisement like Television, radio online, billboards and newspapers. 
Sales promotion - Tesco's often have price drops on their products to try and beat their competitors to gain market control.
Personal selling - personal selling for Tesco's would the promotion of their products and services like insurance, mobile, Tesco delivery and you could get a club card which can get you discounts.

McDonald's 

Public relations - McDonald's would use events like the the Olympics to sponsor them and partner to sell their products
Advertising - McDonald's tend to advertise their products through TV commercials, magazines and newspapers but they also use the internet for social networking etc.   
Sales promotion - McDonald offer things like the toys which you can get in the happy meal, they also do McDonald's monopoly which allows customers to gain instant wins for food and beverages.
Personal selling - McDonalds use personal selling on all their products in all stores to gain sales.

The role of promotion in the marketing mix for McDonald's Happy Meal
The main role of Promotion involving the McDonald happy meal would be to make it widely recognised by our intended target audience. So to make the happy meal appealing to their intended target audience which is young children it would be useful that they put various additions onto the happy meal packaging for the children to interact with and then have a Toy inside which may be promoting a recent children's movie.