Review the success of the event
I believe that our event went well we managed to please customers and make some sharp sales, we managed to achieve our target to break even and we even made a small profit although we could have set our targets more clearly so we have a greater vision in exactly what we wanted to achieve in our event. The goals that were set were easy to achieve so for example we had to break even which was achieved with ease, we had a strong team who were active in the smooth running of the event which resulted in our success. We all had positive contributions in the production of our smoothies, the girls worked well in producing the smoothies by cutting the fruit making sure there's no rotten or bruised bits going into the smoothie, and discarding of the inedible bits without wasting fruit. They managed to follow health and safety guidelines when preparing the fruit without fail, anything that dropped on the floor or became contaminated was discarded correctly.
We were all able to bring our contributions to the table by being prepared for the event by all of us doing what's necessary to attain the materials we need and getting the ball rolling for our event, as the team leader I distributed the work amongst my peer's. I was in charged of setting the budget and calculating costs, Beyanka was in charge or production by producing the promotional materials and locating out materials for our product, Karadai was in charge of all admin for our group. We all agreed on the roles we were given and tasks to take up, so when it came down the the action we were ready to achieve it as we had a strong vision.
We all Contributed positively to the completion of our event except for Jahcentre who has made no contribution to the completion of the event or even showed her face after we started planning for the event. The Venue was perfect as our product was made from natural resources which could be found on the farm and our product corresponds well with the farm ethos in promoting natural and healthy foods into your diet.
I believe we could have been more effective in the promotion of our event in having a wider range of promotional materials behind our event so it can effectively reach our intended market, I believe that with better promotion we could have brought in a greater amount of consumers who would be interested in our product. We handled business well, we were never in above our head with work, we did well in packing up a cleaning the station to bring it back to the standard it was before we used it.
Evaluate feedback from delegates participating in the event
My peers were able to praise me for the work I have achieved as a team leader but the only criticism which was presented was to try to be more assertive with setting the deadlines to have certain tasks completed so we could quickly move on to the next.
Teams effectiveness
I believe we had an effective team who were more than willing to pull their weight to achieve the completion of the task, we stayed in contact with each other so no one is left behind, we were always sure to be clear and consistent with each other in order to get tasks done. We all shared our thoughts at the end of the event and we were able to tell each other where we could individually improve and where we have our individual strength and how effective they were as a team
Monday, 29 June 2015
Task 10 U18 Managing a Business event Individual assessment
Guideline for dealing with problems
Faulty equipment - If you experience faulty equipment then it would be important to asses the extent of the damage to the equipment, does it need replacing? does it still work? Can it be a hazard to health and safety? You need to plan your next move carefully if the equipment works without any concerns it may be used, but it it poses and threat to the public it would need to be dealt with appropriately, by disposing of it or putting it away for safe keeping.
Non delivery of resources - If you have resources which haven't arrived on their intended day it may be a idea to contact the delivery company to see if they still plan on delivering it or not, you need to determine if its still needed and wouldn't arrive the day after the event when its irrelevant. if you are unable to receive this delivery it may be and idea to apply for a refund and aim to attain the good elsewhere by going out to buy it.
Typographical mistakes - If there have been any typographical mistakes made in the production of any promotional material then all the resources may need to be collected to the public don't read the wrong information and take set on it. It will have to be collected and disposed of correctly to make way for the corrected batch to them be released and give people the right set of information.
Carry follow up activities after event
Follow up activities after an event may include things like the evaluation of the event, how well did it go? was it a success? how did it turn out compared to your expectations? You need to asses whether their is any prospect in this even, can you see it happening again in the same magnitude or possibly seeing a bigger turn out.
A Follow up activity to do after the even may be to prepare a small letter in advance of the event just to say thank you to everyone who attended to make the event what it turned out to be, this letter could be presented by letter or e-mail to the customer. You may also use this to stay in contact with the consumer by stating that one of our team will be in contact with them for whatever necessary reason, this form of communication is relevantly cheap and it is efficient so you get quick results.
As well as thanking the attendee's it may be an idea to thank your team who made this event come together, because without every ones contribution this would not have been able to happen at its magnitude.
How a business event can inform future planning
A business event would be able to inform future planning by being organized with their meetings so it can be carried out efficiently without making unnecessary mistakes. in the meeting attendee's have the opportunity to present all their idea's the contribute to future planning. So if times are agreed on people can prepare them selves for these meeting so they are able to fluently express their ideas to result in and effective meeting which can then take form by the follow up actions.
Faulty equipment - If you experience faulty equipment then it would be important to asses the extent of the damage to the equipment, does it need replacing? does it still work? Can it be a hazard to health and safety? You need to plan your next move carefully if the equipment works without any concerns it may be used, but it it poses and threat to the public it would need to be dealt with appropriately, by disposing of it or putting it away for safe keeping.
Non delivery of resources - If you have resources which haven't arrived on their intended day it may be a idea to contact the delivery company to see if they still plan on delivering it or not, you need to determine if its still needed and wouldn't arrive the day after the event when its irrelevant. if you are unable to receive this delivery it may be and idea to apply for a refund and aim to attain the good elsewhere by going out to buy it.
Typographical mistakes - If there have been any typographical mistakes made in the production of any promotional material then all the resources may need to be collected to the public don't read the wrong information and take set on it. It will have to be collected and disposed of correctly to make way for the corrected batch to them be released and give people the right set of information.
Carry follow up activities after event
Follow up activities after an event may include things like the evaluation of the event, how well did it go? was it a success? how did it turn out compared to your expectations? You need to asses whether their is any prospect in this even, can you see it happening again in the same magnitude or possibly seeing a bigger turn out.
A Follow up activity to do after the even may be to prepare a small letter in advance of the event just to say thank you to everyone who attended to make the event what it turned out to be, this letter could be presented by letter or e-mail to the customer. You may also use this to stay in contact with the consumer by stating that one of our team will be in contact with them for whatever necessary reason, this form of communication is relevantly cheap and it is efficient so you get quick results.
As well as thanking the attendee's it may be an idea to thank your team who made this event come together, because without every ones contribution this would not have been able to happen at its magnitude.
How a business event can inform future planning
A business event would be able to inform future planning by being organized with their meetings so it can be carried out efficiently without making unnecessary mistakes. in the meeting attendee's have the opportunity to present all their idea's the contribute to future planning. So if times are agreed on people can prepare them selves for these meeting so they are able to fluently express their ideas to result in and effective meeting which can then take form by the follow up actions.
Task 9 U9 Design promotional campaign.
Promotional campaign
The poster has all the relative information on it to let the public know what it is trying to inform, which is the fact its smoothies made with fresh fruit and nothing else. the poster states the location where the smoothies will be sold which is crucial because if a consumer is interested in supporting our campaign they need to know where to fin us in order to make their purchase, it is a colourful poster which reflects the fact our product consists or a variety or fruits with different colours and it also works with the time of year as it is summer which would be a good time of year for smoothies.
Task 8 U9 Role of advertising Agencies. Choices of media in a campaign.
Successful promotional campaign
A successful promotional campaign would be the Old spice's "The Man Your Man Could Smell Like" which was launched in February 2010, and quickly became a viral success. The man behind the adverts was Isaiah Mustafa who then went on to respond to fans comments on social network with short personalized videos as a part of a interactive video campaign.
I believe that they had a unique advertisement of their product which I'm sure the consumers could relate to and also had some humour to it so it wouldn't be hard to grab your attention. As a follow up to the adverts the Actor staring in them sent personalized video responses to individuals who left comment on social networking, which is good because as he is interacting with the consumers they are staying tuned in to the journey of Old Spice and in the long run would gain their loyalty due to the relationship which was able to be built between the business and the consumer.
Role of advertising Agencies in the development of a successful promotional campaign
The role of an advertising agency would be to assist their clients (companies) and develop a campaign for their target audience using their creative and research enterprise. So in developing the campaign the advertising agency would use their market and industry knowledge to focus in on gaining the attention on the target audience while the client can get on with other issues. The advertising agency would work towards doing the necessary Primary and secondary research needed to understand the market segment and then implement various marketing strategies to gain the attention of these market segments, to result in increased publicity and eventually increased sales.
Reasons behind the choice of media in a successful promotional campaign
If we take a look at the campaign where you can get vouchers to buy one get one free at certain amusement parks and to advertise it on a kids cereal box would be a good choice of media as it reaches out to the target audience which would be young children. The fact that it is a buy one get one free offer is also a good idea because it caters to the needs of the parents of the children who would be getting bugged to go to the amusement park as it means they can save money if they use this piece of promotional material when purchasing their tickets.
A successful promotional campaign would be the Old spice's "The Man Your Man Could Smell Like" which was launched in February 2010, and quickly became a viral success. The man behind the adverts was Isaiah Mustafa who then went on to respond to fans comments on social network with short personalized videos as a part of a interactive video campaign.
I believe that they had a unique advertisement of their product which I'm sure the consumers could relate to and also had some humour to it so it wouldn't be hard to grab your attention. As a follow up to the adverts the Actor staring in them sent personalized video responses to individuals who left comment on social networking, which is good because as he is interacting with the consumers they are staying tuned in to the journey of Old Spice and in the long run would gain their loyalty due to the relationship which was able to be built between the business and the consumer.
Role of advertising Agencies in the development of a successful promotional campaign
The role of an advertising agency would be to assist their clients (companies) and develop a campaign for their target audience using their creative and research enterprise. So in developing the campaign the advertising agency would use their market and industry knowledge to focus in on gaining the attention on the target audience while the client can get on with other issues. The advertising agency would work towards doing the necessary Primary and secondary research needed to understand the market segment and then implement various marketing strategies to gain the attention of these market segments, to result in increased publicity and eventually increased sales.
Reasons behind the choice of media in a successful promotional campaign
If we take a look at the campaign where you can get vouchers to buy one get one free at certain amusement parks and to advertise it on a kids cereal box would be a good choice of media as it reaches out to the target audience which would be young children. The fact that it is a buy one get one free offer is also a good idea because it caters to the needs of the parents of the children who would be getting bugged to go to the amusement park as it means they can save money if they use this piece of promotional material when purchasing their tickets.
Task 7 Promotional mix & marketing mix
Marketing mix
The marketing mix is made up of 4 P's:
Product - product or service which is met by a demand or a customer need.
Price - The price the customers would pay for the product, the price needs to be accurate to the perceived value or quality of the product.
Place - where will the product be produced or where will the product or service be sold from.
Promotion - the promotion has to be relevant to the product/service, the price so your not practically giving it away and making no money and to relevant to the customer who is making the purchase.
Promotional mix
The promotional mix would be the use all the promotional materials used by a business for the promotion of a selected product or service, this would mainly consist of public relations, advertising, sales promotion and personal selling.
Public relations - Our smoothies are free of additives and preservatives so they only consist of pure fruit which promotes a balanced diet to result in healthy living.
Advertising - We will be advertising via poster and leaflets which will be put up and distributed to reach our target audience.
Sales promotion - we plan on doing a promotion where if 2 people come to buy a smoothie at once then they can get £1 off the cost of the 2 smoothies.
Personal selling - we plan on selling the smoothies personally our selves, and selling them on a stall.
Promotional mix used by Tesco & McDonald's
TescoPublic relations - Tesco could choose to have less added salt or sugar in their branded products to gain a certain level of recognition from the public who favour this decision.
Advertising - Tesco advertise their products through various form of advertisement like Television, radio online, billboards and newspapers.
Sales promotion - Tesco's often have price drops on their products to try and beat their competitors to gain market control.
Personal selling - personal selling for Tesco's would the promotion of their products and services like insurance, mobile, Tesco delivery and you could get a club card which can get you discounts.
McDonald's
Public relations - McDonald's would use events like the the Olympics to sponsor them and partner to sell their products
Advertising - McDonald's tend to advertise their products through TV commercials, magazines and newspapers but they also use the internet for social networking etc.
Sales promotion - McDonald offer things like the toys which you can get in the happy meal, they also do McDonald's monopoly which allows customers to gain instant wins for food and beverages.
Personal selling - McDonalds use personal selling on all their products in all stores to gain sales.
The role of promotion in the marketing mix for McDonald's Happy Meal
The main role of Promotion involving the McDonald happy meal would be to make it widely recognised by our intended target audience. So to make the happy meal appealing to their intended target audience which is young children it would be useful that they put various additions onto the happy meal packaging for the children to interact with and then have a Toy inside which may be promoting a recent children's movie.
The marketing mix is made up of 4 P's:Product - product or service which is met by a demand or a customer need.
Price - The price the customers would pay for the product, the price needs to be accurate to the perceived value or quality of the product.
Place - where will the product be produced or where will the product or service be sold from.
Promotion - the promotion has to be relevant to the product/service, the price so your not practically giving it away and making no money and to relevant to the customer who is making the purchase.
Promotional mix
The promotional mix would be the use all the promotional materials used by a business for the promotion of a selected product or service, this would mainly consist of public relations, advertising, sales promotion and personal selling.
Public relations - Our smoothies are free of additives and preservatives so they only consist of pure fruit which promotes a balanced diet to result in healthy living.
Advertising - We will be advertising via poster and leaflets which will be put up and distributed to reach our target audience.
Sales promotion - we plan on doing a promotion where if 2 people come to buy a smoothie at once then they can get £1 off the cost of the 2 smoothies.
Personal selling - we plan on selling the smoothies personally our selves, and selling them on a stall.
Promotional mix used by Tesco & McDonald's
TescoPublic relations - Tesco could choose to have less added salt or sugar in their branded products to gain a certain level of recognition from the public who favour this decision.
Advertising - Tesco advertise their products through various form of advertisement like Television, radio online, billboards and newspapers.
Sales promotion - Tesco's often have price drops on their products to try and beat their competitors to gain market control.
Personal selling - personal selling for Tesco's would the promotion of their products and services like insurance, mobile, Tesco delivery and you could get a club card which can get you discounts.
McDonald's
Public relations - McDonald's would use events like the the Olympics to sponsor them and partner to sell their products
Advertising - McDonald's tend to advertise their products through TV commercials, magazines and newspapers but they also use the internet for social networking etc.
Sales promotion - McDonald offer things like the toys which you can get in the happy meal, they also do McDonald's monopoly which allows customers to gain instant wins for food and beverages.
Personal selling - McDonalds use personal selling on all their products in all stores to gain sales.
The role of promotion in the marketing mix for McDonald's Happy Meal
The main role of Promotion involving the McDonald happy meal would be to make it widely recognised by our intended target audience. So to make the happy meal appealing to their intended target audience which is young children it would be useful that they put various additions onto the happy meal packaging for the children to interact with and then have a Toy inside which may be promoting a recent children's movie.
Task 6 Statistical data
Age?
13 - 17 years
|
18 - 23 years
|
24 - 29 years
|
30+ years
|
11
|
8
|
0
|
1
|
Gender?
Male
|
Female
|
7
|
13
|
Have you tried a smoothie before?
Yes
|
No
|
17
|
3
|
What's your preferred fruit?
Strawberry
|
Banana
|
Peach
|
Orange
|
Apple
|
Grape
|
Rasberry
|
Kiwi
|
Mango
|
Pineapple
|
6
|
3
|
2
|
1
|
1
|
1
|
0
|
1
|
2
|
3
|
All the fruits they could pick from are on our menu so it would work well knowing that the public enjoy the fruit we plan on offering.
What do you do to keep fit?
Gym
|
Jog/Active
|
Play a sport
|
Other Exercise
|
None
|
5
|
3
|
4
|
6
|
2
|
What would be your favourite vegetable juice?
Carrot juice
|
cucumber juice
|
Tomato
|
None
|
6
|
1
|
1
|
12
|
How important is the price for you when looking for a 100% natural smoothie?
Important
|
quite important
|
relatively important
|
Not that important
|
Not important at all
|
7
|
6
|
4
|
1
|
2
|
How much would you expect to spend on 500ml of natural smoothie?
£1.50
|
£2
|
£2.50
|
£3
|
£3.50
|
3
|
7
|
4
|
5
|
1
|
What would be your favourite smoothie combination?
Peach & Mango
|
Pineapple & Coconut
|
Strawberry & Kiwi
|
Raspberry, Blackcurrant & Strawberry
|
Banana & Strawberry
|
Blueberry, Peach & Plum
|
Not sure
|
2
|
1
|
3
|
1
|
3
|
1
|
9
|
How often do you eat 5 fruits or Veg a day?
Always 5 a day or more
|
Eat 3 a day but aim to eat 5
|
Have at least 1 a day
|
Only have fruits or veg once in a while
|
4
|
8
|
6
|
2
|
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