Task 5 Data collection

This is the questionnaire that we went with for our primary research

I decided to go with this form of market research as it is cheap and easy to do and I put the question I want to ask the public in order to gain the information I'm looking for. I can compare the results i got from the questionnaire with my initial Business plan to asses and adapt my plan to fit the needs of my intended target audience.

 Age and Gender

	13 - 17	18 - 23	24 - 29	30+
Male	Male  13 - 17	Male 18 - 23	Male 24 - 29	Male 30+
Female	Female  13 - 17	Female 18 - 23	Female 24 - 29	Female 30+

2. Have you ever tried a smoothie before?

Yes

No

3. Did you enjoy your smoothie?

Yes

No

4. What fruit do you like the most?

                                                Strawberry                                                    Banana                                                    Peach                                                    Orange                                                    Apple                                                    Grape                                                    Rasberry                                                    Kiwi                                                    Mango                                                    Lemon                                                    Pineapple                                                    Rasberry                                    

Other (please specify)

5. What do you do to keep fit?

Gym

Jog

Play a sport

No exercise at all

Other form of exercise

6. What would your favourite vegetable juice be?

7. How important would the price be when looking for a 100% natural smoothie?

	Extremely important	slightly important	relatively important	Not that important	Not important at all
choose one.	choose one. Extremely important	choose one. slightly important	choose one. relatively important	choose one. Not that important	choose one. Not important at all

8. How much would you expect to spend on a 100% natural smoothie? (470ml)

9. Can you give us your favourite smoothie combination?

10. Do you keep up with your 5 a day?

Always eat 5 a day at least

Aim to eat 5 a day sometimes less a day

Have at least 1 a day

Eat fruit and veg once in a while

My secondary research was competitor analysis of Crussh ( http://www.crussh.com )

I used the competitor analysis to view Crussh to get and understanding of their choice of promotional and marketing mix to increase my market knowledge. I was able to get a better understanding on the pricing and promotion of these products and also to view their choice of products and what make them unique, the fact that they are 100% natural fruit with no additives or preservatives, no saturated fats just vitamins a nutrients from fresh fruit.