Task 8 U9 Role of advertising Agencies. Choices of media in a campaign.

Successful promotional campaign 
A successful promotional campaign would be the Old spice's "The Man Your Man Could Smell Like" which was launched in February 2010, and quickly became a viral success. The man behind the adverts was Isaiah Mustafa who then went on to respond to fans comments on social network with short personalized videos as a part of a interactive video campaign.
I believe that they had a unique advertisement of their product which I'm sure the consumers could relate to and also had some humour to it so it wouldn't be hard to grab your attention. As a follow up to the adverts the Actor staring in them sent personalized video responses to individuals who left comment on social networking, which is good because as he is interacting with the consumers they are staying tuned in to the journey of Old Spice and in the long run would gain their loyalty due to the relationship which was able to be built between the business and the consumer.

Role of advertising Agencies in the development of a successful promotional campaign 
The role of an advertising agency would be to assist their clients (companies) and develop a campaign for their target audience using their creative and research enterprise. So in developing the campaign the advertising agency would use their market and industry knowledge to focus in on gaining the attention on the target audience while the client can get on with other issues. The advertising agency would work towards doing the necessary Primary and secondary research needed to understand the market segment and then implement various marketing strategies to gain the attention of these market segments, to result in increased publicity and eventually increased sales.

Reasons behind the choice of media in a successful promotional campaign 
If we take a look at the campaign where you can get vouchers to buy one get one free at certain amusement parks and to advertise it on a kids cereal box would be a good choice of media as it reaches out to the target audience which would be young children. The fact that it is a buy one get one free offer is also a good idea because it caters to the needs of the parents of the children who would be getting bugged to go to the amusement park as it means they can save money if they use this piece of promotional material when purchasing their tickets.